Our Story

Only Curls are on a mission to encourage curly haired girls of all textures to ditch the chemicals, forget the straighteners and start loving their natural curls.

We are a small London based company that are simply passionate about curly hair. We understand that curly hair is fragile and needs special care. All our styling products are packed with natural nourishing ingredients that penetrate and hydrate the hair, bringing curls back to life.

All items are tested on our own curls (not animals) and we are confident that our products deliver gorgeous, happy, bouncy curls. Every time.

Curly girl and founder of Only Curls, Lizzie Carter, started the brand with the goal to inspire others to embrace their natural curls. She began packing orders at her kitchen table in 2016, and has her lovely curly customers to thank for helping the business grow to where it is today.

Only Curls continues to be a small family run business and our London based curly team offer a dedicated, personal service to all our customers. We are happy to help answer any questions you may have about your curl type and offer tips and advice on how to make the most of your curls and get the best results from our products.

If you have any questions please get in touch - info@onlycurls.com